Masterclass: Building a Bootstrapped Beauty Brand
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From the basics of building your brand from scratch to determining your target customer, preparing for entering retail to fundraising – we’re here for you every step of the way, from concept to launch and beyond.
This masterclass is 100% virtual and can be completed on your own time. We'll have monthly ask-me-anythings with Lin and Cynthia as well as quarterly guest speakers featuring industry veterans, successful founders, retail buyers, and more.Best For: You're bootstrapping your brand and want direct access and information + actionable steps for manufacturing, formulation, PR, Retail vs DTC, email marketing, European retail, how to get press, fulfillment companies and so much more.
PRODUCT DESCRIPTION
What Exactly You’ll Learn From Us & Our Community
- THE BASICS: Building a brand from the ground up – company formation, trademarks, accounting, legal
- HOW TO STAND OUT: Branding & target customer, white space, determining your USPs, packaging
- ALL THINGS PRODUCT: Product development, product-market fit, curating your product launch, insurance
- DIGITAL: Effective e-commerce websites, landing pages, user experience
- GO-TO-MARKET STRATEGY: Marketing on a shoestring budget, how to get press, brand partnerships, influencers, and more
- MISTAKES & PITFALLS: Lessons we learned & overcoming pitfalls i.e. 3PLs, hiring, manufacturing, excess inventory, customer service
- ALL THINGS RETAIL: Everything you need to know to prepare your brand for retail, how to get into your dream retailers
- INTRODUCTIONS: To people in the industry who we trust with our business i.e. Manufacturers, Formulators, 3PLs, Sales Reps, Retailers/Buyers, Web and Packaging Designers, Photographers, Marketers, Investors
- ADDITIONAL SERVICES:
- 1-on-1 Coaching
- Branding / Brand Design / Rebrand
- Brand Strategy, Pillars, Storytelling
- Fundraising & Grants
- Influencer Marketing
SIZE
7 modules
Best for
You're bootstrapping your brand and want direct access and information + actionable steps for manufacturing, formulation, PR, Retail vs DTC, email marketing, European retail, how to get press, fulfillment companies and so much more. You're a solo founder and are craving a supportive community of founders and mentors. You're thinking about launching your own brand, but are unsure of where to start. You're seeking mentorship and guidance through your entrepreneurial journey. You're not sure how to grow your brand further. You want to take your brand from kitchen to reputable manufacturer and 3PL. You want to launch your products into retail and know how to manage the relationship to get frequent re-orders or you want to up your game with retail/expansion (US, APAC, Europe).
