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To celebrate Asian American and Pacific Islander Heritage Month, lifestyle expert Amy E. Goodman shines a light on AAPI-founded business offering unique products.
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As a nod to her Chinese heritage, Pink Moon's founder Lin Chen created this beautiful rose quartz gua sha tool to help with lymphatic drainage. Here, it's paired with an antioxidant-rich face oil that makes sliding it over your skin super easy. Bonus: This duo is also a fave of Byrdie Commerce Editorial Director Jessica Mahgerefteh.
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OVER THE MOON DUO SELECTED AS BEST GUA SHA SET WITH FACIAL OIL
Not only is this rose quartz Gua Sha pretty to look at, it's also one of the best multipurpose tools in your arsenal. Pink Moon's also comes with a velvet pouch for storage.
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Over the Moon Duo is featured in Reese Witherspoon's Mother's Day gift guide!
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Curated finds to make Mom’s day
Our award-winning Over the Moon Duo is featured in Reese Witherspoon's book club's "favorite finds"!
- Apr. 2023
Self care finds to fuel your wind down
Protect your energy in the new year with Pink Moon’s Over The Moon mist powered by rose quartz—known for its transformative powers.
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Our founder discusses the history and meaning behind gua sha, the various benefits beyond the frequently touted “natural facelift”, and the best products to use.
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This Is How Chinese Women Actually Use Gua Sha
"I'm a bit of a zodiac nerd, so the new line from Pink Moon was calling my name. I have the entire Fire Element line — I'm a Leo, after all — and while the zodiac aspect makes it fun, these products really do work together to energize (read: brighten) your skin. Also, after using all three of these, my skin was actually glowing."
— Erin Johnson, senior commerce editor
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Editors' Picks: The Best Beauty Products We Tried in November
Personally, I'm a fan of the Scorpio Essence, not just because it's an ode to both my sun and moon placements, but also because the lightweight, lotion-like fluid combines the powers of rejuvenating white rose hydrosol, as well as moisture-locking panthenol and sodium hyaluronate, to give my skin a bouncy, dewy glow.
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Best december skincare launches according to allure
AAPI-owned brand Pink Moon has the perfect gift for your skincare-obsessed bestie looking for the right way to use a gua sha tool.
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Facial Gua Sha Essentials set selected as one of the best gifts for women in 2022
Keep redness at bay while energizing your skin with this powerful mix of ginseng, hibiscus, and vitamin C that was inspired by Sag's vibrant energy.
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7 Beauty Staples Every Sagittarius Needs in to Continue Conquering the World
You can gift your best friend the product designed for their star sign, or pick one out based on each product's benefits, which include hydration and brightening.
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capricorn moisturizer selected as a "Bright Idea For Gifting Your Best Friend"
In People en Español: Pink Moon's Once in a Pink Moon star sign-inspired skin care line was created in collaboration with expert astrologer Evelyn Zuel to help you tap into the wisdom of astrology while supporting your unique skin.
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What we love: This stone actually comes with an entire tutorial booklet, so you can easily target your needs and learn how to use the stone quickly.
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our gua sha tool selected as best rose quartz gua sha tool
Yes, the Pink Moon Rose Quartz Gua Sha is an adorable pink tool, but that's not the only reason why we love this facial massager. This rose quartz gua sha tool also comes with a tutorial card to teach you how to properly use the massaging device.
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our gua sha tool selected as 'one of the best' by allure team
Our founder Lin demonstrates how to use a gua sha stone at home with SHAPE.
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How to Use a Gua Sha Tool, and the Gua Sha Benefits for Your Health and Skin
Feel free to bathe yourself from head to toe in the Pink Moon Over The Moon Lunar Rose Mist. It's formulated for hair, scalp, skin, and body but truly shines as a complexion product.
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Having inherited classic TCM techniques like gua sha and acupressure from her parents and turned to them regularly to strengthen her resilience against stress, Lin Chen founded Pink Moon as a way to share these with others.
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Chinese-Owned Wellness Brands Designed To Demystify Traditional Chinese Medicine
While no beauty technique can prevent the beautiful process of aging, gua sha still has valuable benefits and remains a lovely addition to your morning and nighttime routines. That’s why we’ve rounded up the 12 best gua sha facial tools for your next beauty shopping splurge!
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Over the moon duo selected as "best overall" gua sha facial tool
'Rose water is amazing for the hair," says Lin Chen, co-founder of sustainable beauty brand Pink Moon. 'It's hydrating, and adds moisture to damaged, dry hair 𑁋 it's especially wonderful for processed or colored hair.'
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What Are the Benefits of Using Rose Water for Hair?
The soothing skincare practice has a centuries-old past. The form of traditional Chinese medicine has been used for over 4,000 years, [Lin] Chen tells ELLE.com.
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The Ultimate Beginner's Guide To All Things Gua Sha – From what to use to how to use it
I’m definitely, definitely not saving the world at all with this lower-impact purchase, but I do see it as a small, symbolic step towards conscious consumption.
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Behold: A Kid-Friendly, Compostable Bamboo Toothbrush
Since Midnight Melody already proved to be a miracle worker for so many of my skin issues, I hoped it could do something for my damaged hair. And it did: A pea-size amount applied evenly on my fried ends left them feeling silky, like I just had a deep-conditioning treatment.
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This Body and Hair Oil Got Me Through My First New York Winter
Discovering Pink Moon Midnight Melody Body & Hair Oil ($42) has been a total game-changer—and it's given me a semblance of what a "wind-down" looks like at night.
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THIS 4-IN-1 BODY OIL MAKES MY 5-MINUTE NIGHT ROUTINE FEEL DECADENT
...they’ll love the sensuousness of a body oil perfumed by warming amber, tuberose, creamy ylang ylang, orange, and herbaceous petitgrain, all anchored by real, purple amethyst crystals and an amethyst roller ball for application.
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Midnight Melody perfume oil selected as 'best gift for aquarius'
This collaboration isn't your basic three-in-one; it's made with superfood-like ingredients to boost the health of your hair and skin, and a scent that's both meditative and energizing. Bright citrus and essential oils will uplift your mood even during the coldest, dullest winter evenings.
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Gua sha is an act of self-love — in more ways than one. This rose quartz beauty will also do your heart some good because 1% of Pink Moon's revenue goes to a charity near and dear to their heart, like WOMANKIND and The Loveland Foundation.
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We love this Head to Toe Gua Sha Set ($120) from Pink Moon. The kit includes everything you need for your toning facial from a rose quartz gua sha, facial oil, and body and hair oil.
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head to toe gua sha set named one of the 'very best secrets to tone and contour your face'
Help your loved ones experience the Chinese technique of gua sha, a tool and practice used to stimulate blood flow and reduce inflammation. This set by Asian-owned brand Pink Moon includes a gua sha made from natural rose quartz, as well as the brand’s multipurpose and face oils for a head-to-toe practice.
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our head to toe gua sha set selected as a 'Beauty Gift Set for Every Kind of Cosmetics Enthusiast'
With entirely 5-star reviews, this face oil is bound to be a treat for all of your senses. Rub it all over your face and neck to give your gua sha a silky smooth palette to slide over.
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self-care gift guide that features 16 essentials for prime rest and relaxation
Gua sha promotes blood flow in the skin while minimizing inflammation and releasing stagnant energy, [Pink Moon] says. It’s also a great way to establish a self-care ritual at the end of a long WFH day. In other words: Treat yo’ self!
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14 TikTok-approved skin care products perfect for stockings
On this episode of In The Know: Treat Yourself, host Melanie Sutrathada shares some of her favorite skincare tools that will have your skin looking and feeling as luxurious as possible.
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Pink Moon on camera with host Melanie Sutrathada
The traditional Chinese practice is a form of facial massage that uses a stone to assist with lymphatic drainage (which helps fight inflammation and adds definition to your facial features).
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Our gua sha tool won a beauty award!
Give yourself a face massage with this Gua Sha tool, the likes of which have been used in China for more than 4,000 years. It promotes blood flow, reduces inflammation, and will help with facial tension.
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necessities to reset your night routine
Gua sha tools are great for depuffing your face, especially after a long flight. Make sure you use this pick from Pink Moon with an oil or moisturizer, so that it glides across your face more easily.
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The results may not seem like a lot, but my face really feels softer, cleaner, and overall glowing. Gua sha is not all about losing facial weight — it’s about making your skin feel good and healthy. My skin always feels tighter after I finish my gua sha routine, so I like to do it in the morning!
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I Used A Gua Sha On My Jawline For A Month, And Here’s My Honest Review
A Pink Moon Over the Moon Duo complete with their Gua Sha Facial Oil and rose quartz tool to help you massage your skin in a way that encourages lymphatic drainage and helps calm puffiness.
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over the moon duo selected as a 'Beauty Product People Swear Actually Improved Their Skin'
Pink Moon founder Lin Chen developed this cult-favorite tool to honor her heritage and celebrate Traditional Chinese Medicine, a series of ancient health and wellness treatment modalities that include herbal remedies, mindful movement like tai chi and quigong, and acupuncture.
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Pink Moon's founder Lin Chen wants you to approach every act of self-care with intention, no matter how small and insignificant—from your toothbrush to your perfume. Pink Moon expanded into a shop of curated brands—from bath and body products to eco-home items—that are thoughtfully priced, high quality, and celebrates all women of all identities.
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Pink Moon listed as an 'AAPI-Owned Lifestyle Brand You Need to Add to Your Shopping List ASAP'
Lin Chen based her beauty and “wellcare” (wellness + self-care) company Pink Moon on the concept of “by women, for women”, but in just a few short years of existence, it’s come to represent much more. Operating as both a consultancy and digital boutique that thrives on inclusivity and social impact, Pink Moon welcomes all customers, including those who identify as cis, trans, and non-binary. It sells a substantial number of products produced by firms owned by Asian women and women of color.
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AAPI Perspectives: Lin Chen on Facing Fear and Defining Moments
In Martha Stewart's "Self Made" weekly series: "If there's anyone who knows the importance of self-care, it's Lin Chen. After all, she's the founder of Pink Moon, a consultancy, digital boutique, and wellness space that celebrates and empowers women at every stage of life."
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Lin Chen Has Launched a One-Stop Shop by and for Women of All Ages
Gua sha literally means “to scrape sand” in Mandarin, Lin Chen, the founder of Pink Moon, tells InStyle. And although the blitz of TikTok videos landing on your For You Page might have you believe the practice is just for facial sculpting, “its healing capabilities extend far deeper,” Chen says.
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our gua sha tool featured in instyle
Chen has been working to make wellness more inclusive, offering affordable priced beauty, home and wellness goods (from Japanese washcloths to gua sha tools), as well as an in-house label. Each brand is cruelty-free, using "wholesome" and ethically minded ingredients. Many are founded by Asian Americans and women of color, with 1 percent of revenue from every purchase going to a charity.
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How our founder brings her asian heritage into the wellness space
"Pink Moon's Midnight Melody smells so much better than some higher-end products I've tried, at a third of the price, and does double duty as a hair oil."
– Hannah Walhout, Associate Editor
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Our Midnight melody selected as a Product T+L associate editor Will Use Forever
"One of Pink Moon’s core values is inclusivity. Our internal team, while small, is incredibly diverse; and as a team we strive to extend that diversity to our curation. When we launched our online wellcare (wellness + self-care) shop, 25% of our brands were actually owned by Asian women—a feat that hasn’t been achieved by any other eco beauty store in the US."
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our founder named as an Asian Beauty Expert Driving the Industry Forward
Speaking of spa days, you can't forget skincare! We love this pair that helps calm puffiness and works to encourage lymphatic drainage.
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Over the moon duo selected as 'Splurge-Worthy Gift To Treat Mom'
This gua sha tool and facial oil combination from Pink Moon is the perfect duo for gua sha beginners. The gua sha tool itself is made from rose quartz — which many believe has purifying, healing, and heart-opening benefits — and comes equipped with an easy-to-follow instruction card.
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ASK THE STRATEGIST: WHAT’S THE BEST GUA SHA TOOL FROM AAPI-OWNED BRANDS?
Founded by Lin Chen, Pink Moon is an online self-care destination operated by women for women that offers soothing beauty essentials for the body, skin, and home. During the last week in March, the brand donated 50% of its proceeds to Send Chinatown Love.
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