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To celebrate Asian American and Pacific Islander Heritage Month, lifestyle expert Amy E. Goodman shines a light on AAPI-founded business offering unique products.
- May 2023
As a nod to her Chinese heritage, Pink Moon's founder Lin Chen created this beautiful rose quartz gua sha tool to help with lymphatic drainage. Here, it's paired with an antioxidant-rich face oil that makes sliding it over your skin super easy. Bonus: This duo is also a fave of Byrdie Commerce Editorial Director Jessica Mahgerefteh.
- Apr. 2023
The 15 Best Gua Sha Tools of 2023
Not only is this rose quartz Gua Sha pretty to look at, it's also one of the best multipurpose tools in your arsenal. Pink Moon's also comes with a velvet pouch for storage.
- Apr. 2023
The Best Facial Tools to Upgrade Your Skincare Routine
Over the Moon Duo is featured in Reese Witherspoon's Mother's Day gift guide!
- Apr. 2023
Curated finds to make Mom’s day
Our award-winning Over the Moon Duo is featured in Reese Witherspoon's book club's "favorite finds"!
- Apr. 2023
Self care finds to fuel your wind down
Protect your energy in the new year with Pink Moon’s Over The Moon mist powered by rose quartz—known for its transformative powers.
- Jan. 2023
13 Items to Start Your New Year Off Right
Our founder discusses the history and meaning behind gua sha, the various benefits beyond the frequently touted “natural facelift”, and the best products to use.
- Dec. 2022
This Is How Chinese Women Actually Use Gua Sha
"I'm a bit of a zodiac nerd, so the new line from Pink Moon was calling my name. I have the entire Fire Element line — I'm a Leo, after all — and while the zodiac aspect makes it fun, these products really do work together to energize (read: brighten) your skin. Also, after using all three of these, my skin was actually glowing."
— Erin Johnson, senior commerce editor
- Dec. 2022
Editors' Picks: The Best Beauty Products We Tried in November
Personally, I'm a fan of the Scorpio Essence, not just because it's an ode to both my sun and moon placements, but also because the lightweight, lotion-like fluid combines the powers of rejuvenating white rose hydrosol, as well as moisture-locking panthenol and sodium hyaluronate, to give my skin a bouncy, dewy glow.
- Dec. 2022
Best december skincare launches according to allure
AAPI-owned brand Pink Moon has the perfect gift for your skincare-obsessed bestie looking for the right way to use a gua sha tool.
- Dec. 2022
Facial Gua Sha Essentials set selected as one of the best gifts for women in 2022
Keep redness at bay while energizing your skin with this powerful mix of ginseng, hibiscus, and vitamin C that was inspired by Sag's vibrant energy.
- Dec. 2022
7 Beauty Staples Every Sagittarius Needs in to Continue Conquering the World
You can gift your best friend the product designed for their star sign, or pick one out based on each product's benefits, which include hydration and brightening.
- Dec. 2022
capricorn moisturizer selected as a "Bright Idea For Gifting Your Best Friend"
In People en Español: Pink Moon's Once in a Pink Moon star sign-inspired skin care line was created in collaboration with expert astrologer Evelyn Zuel to help you tap into the wisdom of astrology while supporting your unique skin.
- Nov. 2022
Keep the Moisture in this Winter with these 13 Skin Care Brands
What we love: This stone actually comes with an entire tutorial booklet, so you can easily target your needs and learn how to use the stone quickly.
- Oct. 2022
our gua sha tool selected as best rose quartz gua sha tool
Yes, the Pink Moon Rose Quartz Gua Sha is an adorable pink tool, but that's not the only reason why we love this facial massager. This rose quartz gua sha tool also comes with a tutorial card to teach you how to properly use the massaging device.
- Aug. 2022
our gua sha tool selected as 'one of the best' by allure team
Our founder Lin demonstrates how to use a gua sha stone at home with SHAPE.
- Aug. 2022
How to Use a Gua Sha Tool, and the Gua Sha Benefits for Your Health and Skin
Feel free to bathe yourself from head to toe in the Pink Moon Over The Moon Lunar Rose Mist. It's formulated for hair, scalp, skin, and body but truly shines as a complexion product.
- Jul. 2022
the best new skincare launching in july 2022
Having inherited classic TCM techniques like gua sha and acupressure from her parents and turned to them regularly to strengthen her resilience against stress, Lin Chen co-founded Pink Moon as a way to share these with others.
- May 2022
Chinese-Owned Wellness Brands Designed To Demystify Traditional Chinese Medicine
While no beauty technique can prevent the beautiful process of aging, gua sha still has valuable benefits and remains a lovely addition to your morning and nighttime routines. That’s why we’ve rounded up the 12 best gua sha facial tools for your next beauty shopping splurge!
- May 2022
Over the moon duo selected as "best overall" gua sha facial tool
'Rose water is amazing for the hair," says Lin Chen, co-founder of sustainable beauty brand Pink Moon. 'It's hydrating, and adds moisture to damaged, dry hair 𑁋 it's especially wonderful for processed or colored hair.'
- Apr. 2022
What Are the Benefits of Using Rose Water for Hair?
The soothing skincare practice has a centuries-old past. The form of traditional Chinese medicine has been used for over 4,000 years, [Lin] Chen tells ELLE.com.
- Apr. 2022
The Ultimate Beginner's Guide To All Things Gua Sha – From what to use to how to use it
I’m definitely, definitely not saving the world at all with this lower-impact purchase, but I do see it as a small, symbolic step towards conscious consumption.
- Apr. 2022
Behold: A Kid-Friendly, Compostable Bamboo Toothbrush
Since Midnight Melody already proved to be a miracle worker for so many of my skin issues, I hoped it could do something for my damaged hair. And it did: A pea-size amount applied evenly on my fried ends left them feeling silky, like I just had a deep-conditioning treatment.
- Mar. 2022
This Body and Hair Oil Got Me Through My First New York Winter
Discovering Pink Moon Midnight Melody Body & Hair Oil ($42) has been a total game-changer—and it's given me a semblance of what a "wind-down" looks like at night.
- Feb. 2022
THIS 4-IN-1 BODY OIL MAKES MY 5-MINUTE NIGHT ROUTINE FEEL DECADENT
...they’ll love the sensuousness of a body oil perfumed by warming amber, tuberose, creamy ylang ylang, orange, and herbaceous petitgrain, all anchored by real, purple amethyst crystals and an amethyst roller ball for application.
- Jan. 2022
Midnight Melody perfume oil selected as 'best gift for aquarius'
This collaboration isn't your basic three-in-one; it's made with superfood-like ingredients to boost the health of your hair and skin, and a scent that's both meditative and energizing. Bright citrus and essential oils will uplift your mood even during the coldest, dullest winter evenings.
- Jan. 2022
The 12 Best Bubble Baths for a Perfect Sudsy Soak
Gua sha is an act of self-love — in more ways than one. This rose quartz beauty will also do your heart some good because 1% of Pink Moon's revenue goes to a charity near and dear to their heart, like WOMANKIND and The Loveland Foundation.
- Dec. 2021
Best Gifts That Give Back to Charities in Need
We love this Head to Toe Gua Sha Set ($120) from Pink Moon. The kit includes everything you need for your toning facial from a rose quartz gua sha, facial oil, and body and hair oil.
- Nov. 2021
head to toe gua sha set named one of the 'very best secrets to tone and contour your face'
Help your loved ones experience the Chinese technique of gua sha, a tool and practice used to stimulate blood flow and reduce inflammation. This set by Asian-owned brand Pink Moon includes a gua sha made from natural rose quartz, as well as the brand’s multipurpose and face oils for a head-to-toe practice.
- Nov. 2021
our head to toe gua sha set selected as a 'Beauty Gift Set for Every Kind of Cosmetics Enthusiast'
With entirely 5-star reviews, this face oil is bound to be a treat for all of your senses. Rub it all over your face and neck to give your gua sha a silky smooth palette to slide over.
- Nov. 2021
self-care gift guide that features 16 essentials for prime rest and relaxation
Gua sha promotes blood flow in the skin while minimizing inflammation and releasing stagnant energy, [Pink Moon] says. It’s also a great way to establish a self-care ritual at the end of a long WFH day. In other words: Treat yo’ self!
- Nov. 2021
14 TikTok-approved skin care products perfect for stockings
PINK MOON’s Celestial Sun Brew Tea harnesses the nourishing benefits of rose buds, rose hips, lemon peel and adaptogenic holy basil.
- Nov. 2021
Easy Tips For Creating Moments Of Calm Amidst The Holiday Chaos
On this episode of In The Know: Treat Yourself, host Melanie Sutrathada shares some of her favorite skincare tools that will have your skin looking and feeling as luxurious as possible.
- Oct. 2021
Pink Moon on camera with host Melanie Sutrathada
The traditional Chinese practice is a form of facial massage that uses a stone to assist with lymphatic drainage (which helps fight inflammation and adds definition to your facial features).
- Sept. 2021
Our gua sha tool won a beauty award!
Give yourself a face massage with this Gua Sha tool, the likes of which have been used in China for more than 4,000 years. It promotes blood flow, reduces inflammation, and will help with facial tension.
- Aug. 2021
necessities to reset your night routine
Gua sha tools are great for depuffing your face, especially after a long flight. Make sure you use this pick from Pink Moon with an oil or moisturizer, so that it glides across your face more easily.
- July 2021
21 best travel essentials for your health and wellness
The results may not seem like a lot, but my face really feels softer, cleaner, and overall glowing. Gua sha is not all about losing facial weight — it’s about making your skin feel good and healthy. My skin always feels tighter after I finish my gua sha routine, so I like to do it in the morning!
- Jul. 2021
I Used A Gua Sha On My Jawline For A Month, And Here’s My Honest Review
A Pink Moon Over the Moon Duo complete with their Gua Sha Facial Oil and rose quartz tool to help you massage your skin in a way that encourages lymphatic drainage and helps calm puffiness.
- July 2021
over the moon duo selected as a 'Beauty Product People Swear Actually Improved Their Skin'
Pink Moon founder Lin Chen developed this cult-favorite tool to honor her heritage and celebrate Traditional Chinese Medicine, a series of ancient health and wellness treatment modalities that include herbal remedies, mindful movement like tai chi and quigong, and acupuncture.
- June 2021
Pink Moon's founder Lin Chen wants you to approach every act of self-care with intention, no matter how small and insignificant—from your toothbrush to your perfume. Pink Moon expanded into a shop of curated brands—from bath and body products to eco-home items—that are thoughtfully priced, high quality, and celebrates all women of all identities.
- May 2021
Pink Moon listed as an 'AAPI-Owned Lifestyle Brand You Need to Add to Your Shopping List ASAP'
Lin Chen based her beauty and “wellcare” (wellness + self-care) company Pink Moon on the concept of “by women, for women”, but in just a few short years of existence, it’s come to represent much more. Operating as both a consultancy and digital boutique that thrives on inclusivity and social impact, Pink Moon welcomes all customers, including those who identify as cis, trans, and non-binary. It sells a substantial number of products produced by firms owned by Asian women and women of color.
- May 2021
AAPI Perspectives: Lin Chen on Facing Fear and Defining Moments
In Martha Stewart's "Self Made" weekly series: "If there's anyone who knows the importance of self-care, it's Lin Chen. After all, she's the founder of Pink Moon, a consultancy, digital boutique, and wellness space that celebrates and empowers women at every stage of life."
- May 2021
Lin Chen Has Launched a One-Stop Shop by and for Women of All Ages
Gua sha literally means “to scrape sand” in Mandarin, Lin Chen, the founder of Pink Moon, tells InStyle. And although the blitz of TikTok videos landing on your For You Page might have you believe the practice is just for facial sculpting, “its healing capabilities extend far deeper,” Chen says.
- May 2021
our gua sha tool featured in instyle
Chen has been working to make wellness more inclusive, offering affordable priced beauty, home and wellness goods (from Japanese washcloths to gua sha tools), as well as an in-house label. Each brand is cruelty-free, using "wholesome" and ethically minded ingredients. Many are founded by Asian Americans and women of color, with 1 percent of revenue from every purchase going to a charity.
- May 2021
How our founder brings her asian heritage into the wellness space
"Pink Moon's Midnight Melody smells so much better than some higher-end products I've tried, at a third of the price, and does double duty as a hair oil."
– Hannah Walhout, Associate Editor
- May 2021
Our Midnight melody selected as a Product T+L associate editor Will Use Forever
"One of Pink Moon’s core values is inclusivity. Our internal team, while small, is incredibly diverse; and as a team we strive to extend that diversity to our curation. When we launched our online wellcare (wellness + self-care) shop, 25% of our brands were actually owned by Asian women—a feat that hasn’t been achieved by any other eco beauty store in the US."
- May 2021
our founder named as an Asian Beauty Expert Driving the Industry Forward
Speaking of spa days, you can't forget skincare! We love this pair that helps calm puffiness and works to encourage lymphatic drainage.
- Apr. 2021
Over the moon duo selected as 'Splurge-Worthy Gift To Treat Mom'
Founded by Lin Chen, Pink Moon is an online self-care destination operated by women for women that offers soothing beauty essentials for the body, skin, and home. During the last week in March, the brand donated 50% of its proceeds to Send Chinatown Love.
- Apr. 2021
20 WAYS TO SHOP AND SUPPORT THE AAPI COMMUNITY
This gua sha tool and facial oil combination from Pink Moon is the perfect duo for gua sha beginners. The gua sha tool itself is made from rose quartz — which many believe has purifying, healing, and heart-opening benefits — and comes equipped with an easy-to-follow instruction card.
- Apr. 2021
ASK THE STRATEGIST: WHAT’S THE BEST GUA SHA TOOL FROM AAPI-OWNED BRANDS?
The bristles aren’t just visually appealing but also soft on kids' gums and BPA-free, while the handle is made from bamboo.
- Mar. 2021
BEST ECO-FRIENDLY GIFTS OF 2021
There is also an in-house collection, which Chen created as a love letter to her Chinese heritage, and features a gua sha tool and made-to-order sunflower-and-moringa face oil to use with it.
- Mar. 2021
ASIAN AMERICAN-OWNED SMALL BUSINESSES YOU CAN SUPPORT TODAY
Lin Chen, founder of Pink Moon, laments that, “When I see people reduce the Gua Sha down to an alternative to Botox, it’s disappointing. A Gua Sha is a piece of history.” And as coconut oil was for me, the Gua Sha is a wellness tool that was passed down from her mother and deserves to be acknowledged as an Asian innovation that has withstood the test of time.
- Mar. 2021
I WISH PEOPLE SUPPORTED THE ASIAN COMMUNITY THE WAY THEY DO OUR WELLNESS PRACTICES
A few minutes each night, whether using your fingers, a gua sha or face roller, stimulates blood flow, relaxes facial muscles and rejuvenates skin. I personally alternate between a face roller from Jenny Patinkin and a rose quartz Gua Sha from Pink Moon.
– Bianca Salonga, Forbes Contributor
- Mar. 2021
Skinmalism: Your Guide To The Biggest Beauty Trend For 2021
Asian-owned beauty brand Pink Moon, founded by Lin Chen, is donating 10 percent of ticket proceeds from its gua sha workshops to AAPI Women Lead.
- Mar. 2021
Beauty Brands Taking Action to Support the Asian Community Right Now
Pink Moon is an eco-conscious self-care shop and community for women in all phases of life. Their mission is simple: provide a communal sanctuary that inspires sustainable living and genuine self-love.
- Mar. 2021
Pink Moon featured in bustle x instagram's female founder spotlight
Relax tense facial muscles after a long day with a cooling, rose quartz gua sha facial tool. Enjoy a spa-like experience that also targets headaches, jaw tension, and digestion while immersing in self-love from the rose quartz’s crystal effects.
- Mar. 2021
our gua sha tool named an Item To Have Handy If You Want A Better Night's Sleep
Chinese American Lin Chen founded Pink Moon in 2017, aiming to build a "better beauty industry," as she's passionate about sustainable and clean beauty. For instance, this Japanese multi-purpose, double-sided plush and terry cloth can be used to gently exfoliate your skin or pat your skin dry after washing your face.
- Mar. 2021
24 Asian-Owned Beauty Brands You Need to Know About
“In the US, gua sha is largely tied to its ability to sculpt the face, but many people don’t realize that it has a rich history and so many healing capabilities that go far deeper than physical looks,” explains Lin Chen, founder and CEO of the sustainable beauty company Pink Moon.
- Mar. 2021
gua sha named one of the 11 global beauty rituals to try at home
Wellcare and community space Pink Moon is also navigating the clean beauty industry. Founder Lin Chen has spoken candidly about the movement for a long time. She feels that the clean beauty space has grown into something focused on “fear, shame, and control,” as she puts it on Instagram.
- Mar. 2021
IS IT TIME TO CHANGE THE CLEAN BEAUTY CONVERSATION?
In just a few years, Pink Moon has become an online oasis of female-founded self-care, wellness, and lifestyle brands that inspire sustainable living. The company has everything from candles to body oils to lipsticks from 24 different brands, 30 percent of which are founded by women of color.
- Mar. 2021
Pink Moon listed as a 'Women-Owned Fashion, Beauty, and Lifestyle Brands You Need to Know About'
Why did you found your business?
Lin: Pink Moon originally started as a boutique consultancy that helped female-founded, eco-minded, and ethical beauty brands grow. I expanded Pink Moon into a digital WellCare space and boutique last summer, which has been an expression of pure joy because it allows me to support other female entrepreneurs while helping women experience transformative self-care.
- Mar. 2021
It's 2021, and These 28 Female-Founded Beauty Brands Are Thriving
Make sure to check out Pink Moon’s online store because not only does Chen make incredible beauty products, she also carries an entire collection of women-owned brands on a mission to change the beauty and wellness industry.
- Mar. 2021
COMBAT DRY WINTER SKIN WITH THESE 6 WOC-OWNED BEAUTY BRANDS
The site showcases curated products from female-founded brands that prioritize “sustainability, philanthropy, and holistic wellness". Pink Moon carries a wide range of items, including skin care, bath, beauty, and home goods that aim to calm and center women.
- Feb. 2021
8 Asian American-Owned Small Businesses to Know for Lunar New Year
We like to use this small-batch oil in one fell swoop on hair (dry ends, especially), neck and hands but you can also toss a few drops in your bath.
- Feb. 2021
MIDNIGHT MELODY SELECTED AS 'BEST SELF-CARE PRODUCT OF 2021'
Anyone who’s gotten way more into skin care this past year can use this Gua Sha tool and facial oil to encourage lymphatic drainage, soothe puffiness, and give them a ritualistic moment for self-care.
- Jan. 2021
A GIFT IDEA FOR EVERY KIND OF VALENTINE
What makes this the holy grail of oils is that you can also wear it as a hair oil or perfume. I love to massage this onto my scalp at night for hair that is soft, silky and revitalized.
- Jan. 2021
BATH AND BODY ROUTINES THAT MAKE YOU LOOK AND FEEL GOOD FROM DAY TO NIGHT
Before starting the workday, give yourself a few moments of relaxation while encouraging lymphatic drainage by using Pink Moon’s rose quartz gua sha facial tool.
- Dec. 2020
VOGUE SELECTS OUR GUA SHA TOOL AS AN ITEM SURE TO BRING SOME JOY TO YOUR DAYS AHEAD
Self-care can get you through a lot. But the messaging behind the products you use in your rituals are often framed in a negative light, whether that's a focus on "treating" wrinkles or "fixing" an anxious mind. It's a little outdated to say the least, but self-care brand Pink Moon, which just released a whole host of new products, is aiming to change the way you think about shopping for beauty, wellness, and skincare products.
- Nov. 2020
SELF-CARE BRAND PINK MOON IS COMPLETELY REDEFINING THE WELLNESS EXPERIENCE
Give the gift of self-care that’s based on a 4,000-year-old Chinese practice. The set includes a “Lunar Drops” formula, made from a base of sunflower and moringa, and a rose quartz tool that has a cooling effect. Together they’ll help release facial tension in case 2021 turns out to be more of the same.
- Nov. 2020
Over the Moon Duo featured in Bloomberg Businessweek's annual "Pursuits" holiday gift guide
Meet Lin Chen, the founder of Pink Moon, an online market space that not only promotes wellness and self-care but that partners with and curates amazing natural skincare brands — skincare brands that value sustainability, philanthropy, and holistic wellness.
- Sept. 2020
Talking about Asian underrepresentation, entrepreneurship, supporting women & more
The self-care concepts that she aims to accomplish are not just holistic and natural, or conscious about the environment, animals and humans. She has an additional focus: the brands Pink Moon carries are all women-owned, with a good variety of Asian businesses.
- Sept. 2020
HOW WE'RE RESPECTING WOMEN AND ASIANS IN THE AMERICAN BEAUTY WORLD
This self care ritual will not only help with lymphatic drainage, it will also ease mind, body and soul especially during these times.
- Sept. 2020
OUR GUA SHA TOOL FOR SOOTHING MASKNE
Today’s conversation is with Lin Chen, founder and CEO of Pink Moon. Pink Moon is an NYC-based boutique consultancy and newly launched wellcare and beauty e-commerce platform that features female-founded eco beauty and lifestyle brands. Lin has a long career arc in eco beauty, and I so appreciate her veteran knowledge and perspective.
- Aug. 2020
hear our conversation about how we're changing the beauty industry
There is a deep ancestral history behind gua sha... it was a way to respect and acknowledge my heritage. This isn't a means of capitalistic gain for me, it’s an authentic dimension of my past. Because of this, it hurts to see gua sha be appropriated and cheapened so much.
- Jul. 2020
A Closer Look At Pink Moon's Over The Moon Gua Sha Duo
Gua sha is an ancient Chinese practice of scraping and massaging your skin with a therapeutic tool in order to improve circulation and relieve tension, which (here’s hoping!) will help ease your migraine tension while also tending to your skin."
- Apr. 2020
