MO MI Beauty was born when founder Diane Read was living between London and Hong Kong and had difficulties finding beauty essentials that she felt were both earth-conscious and kind to animals. Eventually her intuition led her to create a line of salon-quality vegan hair products featuring nourishing, restorative and uplifting properties that support healthy tresses, peace of mind and non-profit organizations. She brought in her long-time expert hair stylist Damon Thomas to help her develop a line that would not only be formulated with all-natural ingredients, but would also offer salon-quality results.
From day one, MO MI’s focus has been to create eco-friendly vegan hair products that would be beneficial for beauty both on the inside and outside. But, that’s not all. What really stands out in their formulas is the addition of adaptogens, herbal extracts, and blends of flower and gem essences that have been used for centuries in Asian and Ayurvedic traditions. Each product is cruelty free and consciously handcrafted in small batches. The attention they place in their bottles goes beyond what's inside. They’re always looking for ways to better package and develop their products to make sure that the planet feels as little impact as possible from their production.
A long-time member of the Pink Moon collective, Lin first met Diane at a trade show during the summer of 2015. They instantly clicked over their love for animals. Even though the brand has changed and grown tremendously since its beginnings, MO MI has always stayed true to their core mission of creating products that do good and give back. It has been inspiring to see how much they have given back to and advocated for animal rights throughout the years. Being a part of their evolution has genuinely been an honor.
It’s so exciting to welcome MO MI Beauty to the Pink Moon curation! Read on to discover one of the most innovative lines of hair care we’ve seen and a special gift for you!
Cleansing Conditioner - Co-Wash Shampoo - Delicately rich and lightweight, this cream-based cleanser was created with dry or damaged and curly locks in mind. Contains strengthening antioxidant-rich adaptogens – such as ashwagandha and amla berry – to restore your hair and your scalp. Recommended for curly hair types 2c to 4c.
Conditioner - Strengthen & Restore - A creamy burst of hydration for your tresses. Boosted by botanicals like cherry blossom and spirulina, this ultra-nourishing, antioxidant-rich conditioner is crafted with bioactive plant essences and energetic properties to support healthy hair and a happy mind.
Dry Shampoo - Not your typical dry shampoo. Add thickness and volume to your hair and get rid of excess oil while a blend of flower and gem essences uplifts your senses and your mood. Features an ultra-feminine floral scent to help you feel fresh all over.
Dog Shampoo - For your fur baby! This super hydrating all-natural shampoo features moisturizing sunflower seed and jojoba oils, aloe vera and a calming Japanese satsuma citrus scent. Gentle, effective, and soothing, it’ll leave your pup feeling and smelling their best.
When you use Mo Mi Beauty, you can feel good knowing that your choice in hair care is helping to support several nonprofit organizations. They donate to various charities such as Waggytail, a dog rescue in NYC, and the Rainforest Trust, which protects tropical lands and endangered species.
To celebrate our new partnership, we’re joining their efforts to give back! For all MO MI Beauty purchases in our shop, we’ll donate 5% (and they’ll match!) to the Urban Resource Institute. URI is a leading organization that offers safe housing for victims of domestic violence, including their children and pets.
MO MI Beauty is giving back to you, too! With every purchase over $125 at pinkmoon.co, you’ll receive a free mini Mo Mi Beauty Dry Shampoo (5 ml) and Styling Jelly (30 ml). A $26 value!