Pink Moon wellcare space - UWS

A Note of Gratitude + What’s Next For Our Self-Care Shop & Community

This year was filled with plenty of growth, a few bumps in the road and overall immense gratitude. We couldn't have made it through it all without your support and your trust in us. Read on to learn more about what we did and what’s in store for you in 2021!

We had originally planned to open our communal sanctuary and one-stop sustainable essentials boutique. A dream of ours for as long as we can remember, but the timing was just not right. In the meantime, we pivoted and launched digitally instead. Just 6 months ago, our online self-care shop and digital wellcare space came to life. While it definitely felt like we were taking a major leap of faith, we knew that this would be a season where you would need all the community and self-care products that you could get. Sometimes it’s all about trusting the process!

Pink Moon Collection

We also debuted our own collection of eco essentials for home and body! Six skin and soul nourishing self-care products are now available in our namesake curation: a gua sha tool, a body oil, a facial oil, an essential oil blend, a candle and bamboo toothbrushes for adults and children. Meet and shop them below!

All skincare products are lovingly crafted in small batches and handmade to order by Lin, founder of Pink Moon, herself. Our Clair de Lune Candle (which sold out 3 times!) was a new partnership with Le Coco Candles, who we couldn't be more happy to collaborate with! 


We’re proud to say that we’ve donated to over two dozen various charities! These include charities from our launch campaign, through our Collaborators for Change, and one-off give back campaigns. Your purchases have supported the homeless population in NYC, helped to create stronger food systems, provided support for domestic violence survivors in the NYC metro area, and ensured a home for orangutans in Sumatra. Here is a complete list of charities we’ve donated to thus far.


Lastly, we’re so honored and humbled to say that some of our new self-care products have even been featured in several prominent publications. Our bestselling Clair de Lune Candle was featured in quite a few such as Forbes, BuzzFeed, POPSUGAR and The Zoe Report

Our Rose Quartz Gua Sha Tool was recently featured in Vogue, and Over the Moon Duo selected as ‘best gua sha set with facial oil’ by BYRDIE and even mentioned as a favorite by their Commerce Editorial Director. Lunar Drops was recently featured in CNN.

What’s on our list for 2021?

Opening our physical location in the Upper West Side of Manhattan! And, also building our digital community platform and expanding the Pink Moon collection.

The Pink Moon Wellcare Space is to serve as a one-stop self-care shop and sanctuary for women that inspires sustainable living and genuine self-love. In this space, we invite you to be yourself, no matter who that is. Here, you’ll be able to shop for eco essentials for you, your family and your home, all from female-founded, ethical and mission-driven brands in a beautiful, warm atmosphere.

You can also treat yourself to various wellcare treatments, we call them “journeys”, to totally relax your body and ground your spirit. We’ll host events where you can learn from holistic practitioners as well as highly respected female business leaders. Afterwards, you’re welcome to mingle with and meet like-minded women. You can even bring your children with you! We’ll have a special “little stars” corner where they can play while you shop or experience a journey. 

Next on our list? We’ve been dreaming big ever since the beginning. In the next few coming years, we’ll also be working on expanding our brand and concept both in NYC and overseas.

We’ve been gathering a list of cities across the world where we’d like to introduce our concept. If you’re curious, ask us for the list! In addition to that, expanding our digital wellcare space is in the works. We’re planning on creating an online private social network, beauty box subscription, tailored concierge customer service, weekly virtual well-being workshops, one-on-one workshops and many more ways to give back – just to name a few!

Currently, we’re preparing to raise capital for our exciting, innovative wellness ventures. Are you interested or know anyone who would like to invest in our concept? Send us an email for more information.

As an official e-commerce, it has just been six months. During this season, we relaunched our website, introduced our digital wellcare space (featuring some amazing workshops and masterclasses!) and launched our online store. To be honest, we were hesitant each step of the way, many times filled with uncertainty and wondering if it was the right time, especially in light of all that we’ve experienced over the last months. 

But, whenever we received an email or a DM from one of you wanting to know how to expand your self-care practices or how our helped you to feel and take better care of yourself, we knew we were going in the right direction. All of the thoughtful feedback about our curation and efforts does not go unnoticed. We see and feel all of the love and support.

Pink Moon was originally launched to give you the space to be and evolve into your best self. That means each launch and every milestone we reach is for and because of YOU. 

It’s been a literal blessing to build this community from the ground up and see how many of you are equally passionate about what Pink Moon stands for: philanthropy, self-care, sustainability and community.

From the bottom of our hearts, thank you for your support, loving words and for being a part of it all! We truly couldn’t have done it without you.

Shop Our Pink Moon Collection