What is Wellcare? - Pink Moon

What is Wellcare?

At Pink Moon, we define wellcare as the joint pursuit of wellness and self-care. We believe pursuing wellcare requires you look at the whole picture—to find products and services tailored to your individual needs and create self-loving practices that reduce stress and increase quality of life. 

The wellcare concept is key to the Pink Moon ethos because we want our space to ultimately provide women with the resources to feel empowered and supported at every phase of life. Studies show you’re more than twice as likely to reach your wellness goals with a support system, which is why we’re committed to creating content to guide you, providing products to support your journey, and making a space for you to gather, heal and connect with other women. 

With everything going on in the world and the new challenges we face on a daily basis, it can be hard to find a moment to focus inwardly. On top of that, it feels like every day there’s a new product or service to choose from and getting started can feel overwhelming. We conducted a case study to find out what women want to see more of in the wellness industry, and heard things like:

“Something that appeals to women at every stage”

A one-stop shop for all things wellness”

“A grounded, inclusive, and down-to-earth vibe where authentic community can be built”

“A shopping experience that is welcoming with the utmost attention to detail at every touch point” 

Ladies, we hear you. With a carefully curated product offering, our goal is to take some of the complexity out of finding what works for you. We look for brands created by female entrepreneurs dedicated to making products with high-quality, eco ingredients that honor the health of every living being. These are brands we’re proud to partner with and love to use ourselves. As we grow into a retail space and expand our offerings, we want to meet you where you’re at in life and provide a personalized and compassionate approach to self-care, so you can experience wellness on a deeper level. 

An intentional self-care routine is an important practice in self-love. The very act of taking time alone is meditative and soothing by nature - a  moment to check in with yourself and unwind from the pressures of everyday life. 

We put together a few of our favorite self-care rituals and products for your practice. Remember, in order to take care of others you need to first take care of yourself. 


With more time spent at home connecting with ourselves, ritual baths are a great way to process the full range of emotions that may come up for you during this time. Take a moment to bathe in the stillness and gentleness of slowing down. 

As the salt dissolves, try practicing the 4-7-8 breathing exercise. Breathe in for four seconds, hold for seven second and breathe out for eight seconds. 


Gua sha tools have been used as a unique approach to massage in China for millennia. This heart-shaped tool promotes holistic healing and energy flow by increasing blood flow, reducing inflammation and increasing product absorption. 

Before using gua sha tool on the neck, chest and breasts, prep skin with 5YINA Décolletage Balm to help the skin absorb the product and facilitate massage. 


Nothing says instant relaxation quite like a scented, therapeutic candle. The soft flicker gently illuminates a room and gives off an aroma that instantly helps us feel calmer physically and emotionally. 

Light this candle on its own or during a self care ritual - like a soothing evening bath or gua sha self-massage - to add a sense of peace and coziness to your space. 


Palo Santo is a mystical tree native to South America that has a uniquely sweet and woodsy scent. In traditional folk medicine, Palo Santo is used for relieving common colds, flu symptoms, stress, asthma, headaches, anxiety, depression, inflammation, emotional pain and more.

Spray this mist to energetically cleanse and heal your space. Pro tip: you can also spray it on your body for a boost of hydration.