Reframing the Beauty Industry - Pink Moon

Reframing the Beauty Industry

Self-care is necessary for holistic wellbeing, and every single woman should have access to self-care products. For our team, self-care is anchored in our skincare routines. The skin is our body’s largest organ and 60% of what we put on it is absorbed within minutes. Although this practice may look different for everyone, a daily skin care routine is an important form of nourishment and on busier days, it might be the only 10 minutes of self-love you have time for. 

Unfortunately, the self-care industry can be far from kind. It depends on a narrative rooted in insecurity that leaves women feeling like there’s something they need to “fix” when they look in the mirror. The journey to a consistent self-care practice can be surprisingly difficult and often ignores, excludes and shames women. 

Pink Moon is dedicated to shifting this paradigm. We want to cultivate a spirit of love and acceptance that overpowers this industry with affirmations of worth that have everything to do with the friends, sisters, and mothers we are as opposed to appearance and age. A huge part of that is embracing and celebrating women from all walks of life. Every woman has different self-care needs, and those needs change as her life does. As a woman, you deserve support and we want to help facilitate moments that remind you of your magic and inherent worthiness. Our team is passionate about reframing how the beauty industry – and world at large – speaks to women. 

To leave no woman behind, we have curated a selection of brands that speak to different needs (more brands coming soon!) and are working hard to create a community that can offer a sense of social support, give you a highly individualized wellcare experience and empower every woman to build a self-care routine that’s as dynamic as she is. We want you to feel loved, supported and celebrated. No matter who you are or what life stage you are in. You are not forgotten, you are not alone, and we are here to support you the best we can.

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